Discover Colour eBooks
Mastering Colour for Designers
Unlock the Power of Colour and Create Designs that Evoke Emotions, Influence Perceptions, and Connect with Your Audience.
Embark on your colour journey with the Discover Colour series, a comprehensive collection of eBooks based on the Discover Colour eLearning courses designed to elevate your design skills and deepen your understanding of colour. Whether you’re a student, a professional designer, or anyone seeking to enhance their visual communication skills, this series is for you! With practical techniques, psychological insights, and real-world applications, you will learn how to effectively use colour to evoke emotions, influence perceptions, and ultimately connect with your audience.
Colour Essentials
How to Create Colour Palettes with Confidence
This essential guide introduces a streamlined approach to designing colour palettes, making the selection process easier without compromising your creativity. Drawing from the objective colour harmony theory developed by foremost UK colour psychologist Angela Wright, this eBook helps you to understand that it is the nuances and shared characteristics of colours that is the key to successful colour coordination.
You’ll gain practical skills to articulate colour concepts confidently, improve colour recognition, and craft harmonious combinations that resonate emotionally with your audience. Perfect for any designer or student, this guide will boost your design confidence, enabling you to produce cohesive, visually stunning designs from initial brief to final implementation.
Purchase Colour Essentials: How to Create Colour Palettes with Confidence
Colour Psychology Principles
How to Use Colour in Design to Influence & Shape Decision-Making
Unlock the potential of colour in design with this comprehensive exploration of colour psychology. This book dives deep into how colour can evoke emotions, guide decisions, and influence audience behaviour. Discover how different personality types respond to various colours and learn to select the right tint, tone, or shade to achieve the desired impact and influence behaviour and perception.
By mastering these principles, you will enhance your design confidence, resulting in authentic, client-centric designs backed by clear rationale. Apply practical colour psychology techniques to various design formats, including print, product, and digital, empowering you to create impactful designs that increase client satisfaction and connect with your target audience.
Purchase Colour Psychology Principles: How to Use Colour to Influence & Shape Decision-Making
Colour Psychology for Marketing & Design
Mastering Audience Connection and Design Impact through Colour
Take your design expertise to the next level with this powerful guide that addresses the application of colour psychology to marketing and design. Learn how to effectively communicate with colour to meet your clients’ needs while creating highly effective designs that strengthen brand identity and resonate with your target audience.
Drawing on the theories of the Colour Affects System developed by Angela Wright, this eBook provides insights into identifying the qualities that constitute the Colour Personality of a brand or product. With real-world examples and actionable strategies, you'll streamline your design process, improve client satisfaction, and ultimately boost your design confidence.