Colour made clear, choices made easy

Amid the noise of shouty ads and cluttered messaging, colour whispers—but its impact is louder than words. 

While brands fight for attention, colour works in quieter, more powerful ways—shaping perception, influencing emotion, and creating lasting impressions. Harnessing this subconscious power isn’t just about aesthetics—it’s about connection, clarity, and impact. 

Yet too often, designers lack the knowledge and tools to make informed colour choices with confidence. That’s where the Discover Colour App comes in.

Early in my career, I saw first hand how the right colours could transform a brand’s identity and reshape an environment. But I also saw how many professionals struggled to make confident colour choices—hesitating over palettes, feeling unsure about colour harmony, and missing opportunities to create visually powerful designs. 

That challenge fuelled my drive to bridge the gap between theory and practical application, helping designers make informed, impactful decisions with confidence. 

Through interactive learning and real-world application, the Discover Colour App will redefine how designers, brands, and creatives approach colour selection. 

What if selecting the perfect colour wasn’t just about aesthetics, but about psychology and emotion - creating designs that truly resonate with audiences? 

The Discover Colour App will provide expert-backed guidance through interactive tools and courses, making professional-level colour knowledge accessible to all. 

Users will finally be able to answer essential questions:

✅ What do different colours communicate? 

✅ Which colours truly work together in a meaningful way? 

✅ How can I create palettes that evoke emotion and reflect brand personality? 

This isn’t just a colour tool—it’s an educational experience that empowers users to make informed decisions with clarity and confidence.

Unlike traditional colour palette generators, Discover Colour App merges scientifically backed colour psychology with structured harmony principles. 

It goes beyond basic colour theory by guiding users to evaluate, select, and refine colour choices using expert-backed insights.

Key Features: 

• Discover Colour Courses – Interactive eLearning content to master colour psychology, harmony, and visual communication. 
• Colour Psychology Palette Generator (CPG) – Suggests hues aligned with values, motivations, and preferences. 
• Dynamic Colour Tools – Intelligently designed, psychologically structured suggestions for visually compelling combinations. 

This is colour selection, reimagined for strategic impact!

Colour isn’t just aesthetics—it’s psychology, perception, and strategy. 

Studies show that colour influences up to 85% of purchasing decisions, making it a crucial tool in branding, marketing, and design. 

Yet, most existing colour tools focus only on harmony—neglecting the deeper psychological impact of colour. 

Platforms like Coolors and Adobe Colour have gained traction, but they still lack the science-backed guidance that Discover Colour offers.

This is the gap we’re closing.

Discover Colour isn’t just an app - it’s a tool with industry-wide applications. 

Imagine a future where: 

• Paint brands integrate their own colour libraries with psychology-driven guidance. 
• Interior designers use expert-backed palettes to transform spaces with precision. 
• Brands create emotionally resonant marketing through strategic colour selection. 

With your support, we can redefine how colour is understood, applied, and optimised.

I’m thrilled to announce that the Discover Colour App is part of the “Built by Her, Backed by Us” competition—a nationwide initiative supporting female-led businesses with funding and promotional opportunities. 

This competition, sponsored by Crowdfunder and Muddy Stilettos, offers a £10,000 prize to help women entrepreneurs bring their ideas to life. By backing this campaign, you’re not only supporting the launch of the Discover Colour App, but also helping it gain visibility and momentum in this exciting competition. 

By backing this campaign, you’ll help:

✅ Launch an innovative science-backed colour education tool 

✅ Make expert colour selection accessible for designers worldwide 

✅ Shape the future of interactive colour learning 

Together, we’re not just building an app—we’re transforming how colour is understood, applied, and celebrated. This is the first crucial step in bringing the Discover Colour App to life. 

Let’s make this vision a reality—together!