Discover Colour Courses

Master the Essentials of Choosing Colours for Design.

If you’re a designer or student wanting to improve your knowledge and gain a thorough understanding of how to design colour palettes – this eLearning course is tailor-made for you!

It provides a straightforward set of techniques that once mastered, will help you to develop a greater skill for coordinating colours in design. You’ll be able to work more effectively streamlining the journey from initial brief to final implementation.

Colour Essentials breaks free from traditional colour theory based on the colour wheel. Instead, you’ll be learning a simplified approach to understanding colour, focusing on the subtle variations within each hue. These nuances can not only transform the visual appeal of your designs but also influence how we emotionally perceive those colours, triggering either positive or negative responses.

This course will provide you with a flexible framework, empowering you to create seamlessly harmonious and impactful colour palettes. There are practice activities throughout the course to help you master the art of crafting designs that are not only visually pleasing, but also have the ability to evoke a positive emotional response.

How you will benefit:

1. Enhance Your Colour Communication Skills: Gain the knowledge and vocabulary to articulate the nuances of colour confidently, enabling you to communicate your colour concepts effectively.
2. Improve your Colour Recognition: Develop the ability to distinguish the different characteristics between colours increasing proficiency in choosing colours for design.
3. Practice Your Colour Coordination Skills: Empowering you to effortlessly create harmonious and appealing colour schemes.
4. Boost Your Design Confidence: Through a deeper understanding of the different attributes of colour and practical application, you'll become more self-assured in your colour design choices.

How to Use Colour in Design to Influence & Shape Decision-Making

In this eLearning course you’ll discover much more about the emotional impact of colour and how it influences our behaviour. You’ll learn how four distinct colour groups, each with their own qualities, correspond to four different personality types sharing common characteristics. 

On this part of your colour journey, you’ll discover how the same colour can affect individuals differently and how to select the right tint, tone or shade of a colour to create the desired impact in your designs. You’ll also discover how different colours influence health and well-being, and support and encourage positive activities and behaviours.

This understanding will significantly enrich your design choices, and help to support and shape your decision-making process. It will allow you to work in a practical way that delivers great design which enables you to feel confident in presenting a clear rationale to your client.

How you will benefit:

1. Enhance Your Self-Awareness: Gain insight into your own personality and preferences, as well as those of others, enabling you to accurately anticipate responses to colour choices.
2. Deepen Your Understanding of the Psychological Effects of Colour: Discover how colour affects the mind, body and emotions, equipping you to create designs with impact that influence behaviour and response
3. Make objective colour selections: Using a clear and logical system for objective colour harmony and colour psychology reducing uncertainty and error. 
4. Boost Design Confidence: Develop confidence in your colour design decisions, leading to the creation of more authentic and client-centric designs with clear, rationale-backed choices

Mastering Audience Connection and Design Impact through Colour

In this comprehensive eLearning course for graphic designers, product designers, and branding experts you’ll discover how to apply Colour Essentials and Colour Psychology Principles to your design projects. By mastering these techniques, you'll connect more meaningfully with your audience, utilise colour as a communication tool, and enhance brand success while driving sales.

Discover the profound impact of colour and learn how you can leverage its power to efficiently meet your clients' needs. You'll create striking designs that not only reinforce brand identity but also consistently resonate with your target audience.

You'll learn how to identify the key qualities and values that form the 'colour personality' of a product, service, or brand, and how to effectively integrate these principles empowering you to design with colour in a more dynamic and creative way.

How you will benefit:

1. Client-Centric Insight: Gain a unique perspective on your client's projects, allowing you to efficiently uncover their core needs and objectives.
2. Efficient Design Process: Streamline your design workflow, reducing the time from initial brief to the implementation of your designs.
3. Expertise and Confidence: Acquire in-depth knowledge and practice what you’ve learned with activities to help boost your professional confidence when creating and presenting visual communication design projects.
4. Effective Communication: Improve your communication with a clear methodology and rationale, enabling you to deliver more persuasive proposals and win more projects
5. Enhanced Client Satisfaction: Elevate your client satisfaction levels, leading to more referrals, and establishing a stronger reputation in your field.
6. Stand Out in the Market: Differentiate yourself from your competitors, enhance your career prospects and gain new clients who value your expertise

Build on your visual colour skills and increase your confidence for creating colour palettes for your interior projects.

Would you like to design more effectively, accelerate the process from concept to implementation, and enhance your confidence in choosing colours?

While the topic of colour theory is not new, there are few approaches to be found that mix practical application with real insight and understanding of how colour impacts how we feel and how we behave within our environments - bringing the subject together in one exciting combination of science and art.

This course offers a clear set of working methods combined with an insight in to how we respond to colour and the ways in which it affects us, designed to inform and educate and enable to you use colour in a more powerful and creative way. 

These are powerful tools and techniques, which, once you learn them, will help you to develop a greater skill and confidence for working with colour. This knowledge will significantly enrich your design choices and guide your decision-making process. By the end of this course, you'll be equipped to deliver stunning interior designs with a solid rationale, feeling assured in your presentations to clients.

How you will benefit:

1. Identify and Classify Colours: Gain the ability to discern different qualities and characteristics of colours and categorise them into harmonious colour groups.
2. Develop Creative Tools: Create a personalised tool to inspire and guide you in crafting unique and captivating colour palettes.
3. Plan Colour Schemes: Master various approaches to planning effective and aesthetically pleasing colour schemes.
4. Understand Personality Preferences: Learn how different colours appeal to various personality types and how to tailor your designs accordingly.
5. Influence Room Ambience: Discover how to use colour strategically to positively affect the mood and atmosphere of any space.
6. Enhance Emotional Impact: Understand the psychological effects of colour and use this knowledge to create spaces that evoke desired emotions and behaviours.
7. Boost Design Confidence and Client Communication: Confidently make and present colour choices with a science-backed rationale, and achieve a more collaborative and successful project outcome.